A new study estimates the prevalence of willingness-to-pay (WTP) for COVID-19 vaccines in Bangladesh and identify its influencing factors to support program sustainability.
Using a cross-sectional design, data were collected from 1,497 respondents through online and face-to-face interviews. Results showed that 50.9% of participants were willing to pay for the vaccine, with an average WTP of 755 BDT (US$8.93) and a median of 300 BDT (US$3.55). WTP was significantly higher among individuals with higher levels of education, higher family income, and those with more knowledge about the vaccine, positive behavioral practices, stronger subjective norms, higher anticipated regret, and perceived benefits.
With nearly half of respondents unwilling to pay, the study highlights the need to improve vaccine-related knowledge, promote positive behaviors, reduce vaccine hesitancy, and enhance income-based affordability to increase WTP. Health promotion efforts should focus on disseminating vaccine knowledge and addressing negative perceptions. Additionally, a subsidized program for low-income groups could help mitigate financial barriers and promote equitable vaccine access.
Thumbnail image credit: WHO / Blink Media – Fabeha Monir
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